Google Analytics January – June 2015

Whites Writing Whiteness Google Analytics Data Report

1 January 2015 – 30 June 2015

This draft report contains provisional information about WWW website use for the particular time-period it covers. It has been compiled in a fairly undigested form from Google Analytics data, and will be subject to in-depth comparative analysis at culmination of the WWW project.

 

Changes from Last Report

In comparing user and traffic data from the Whites Writing Whiteness website with the previously reported period (1 July 2014 – 31 December 2014), several pleasing developments are apparent. Firstly, the number of visits to the website has risen 67.5% (from 1,178 to 1,973 respectively), with the new sessions also rising by 24.5%. Secondly, the number of visitors has increased by 101.2% (from 690 to 1,388 users) — with these users based in 82 countries and 518 cities around the world (versus 63 countries and 325 cities for the previous period). Thirdly, the number of pages viewed on an average visit to the website has also risen by 66.2%, with users collectively having viewed 8,346 pages (versus 5,023) during their visits to the website.

 

The Six Month Report

The WWW website was visited by 1,388 unique users between 1 January 2015 and 30 June 2015. The site was accessed 1,973 times, from 82 countries, with the top ten countries in terms of number of users being the UK, USA, South Africa, Zambia, Kenya, Indonesia, Germany, India, Australia, and Canada respectively, and with visits from other countries including the Netherlands, Tanzania, Italy, Denmark, Thailand, Nigeria, Zimbabwe, France, Ireland, China, Japan, Israel, Brazil, Mexico and Pakistan.

The site has users who repeatedly visit the site and many who spend much longer than average looking at its pages. Particularly prolific repeat users access the site from Zambia, South Africa, Indonesia, Germany, Kenya, Australia the USA and the UK, including some habitual users from London, Cape Town, Glasgow, New York, Sydney, Rome and Los Angeles. For more detailed information, please see Table 6.

Users view many pages per visit, with an average of 4 (4.23) pages viewed each visit. Overall, there have been 8,346 page views in total. There have been 603 habitual users, spending detailed time on average 8 (7.62) pages per visit, while the 1,370 new users view an average of 3 (2.74) pages.

Regarding how frequently users return to the site, there have been 2 visits to the site by 143 users, between 25 and 50 visits to the site by 85 users, between 101 and 200 visits to the site by 154 users, and more than 201 visits to the site by 93 users. These data indicate a serious research use by some 200+ in-depth users, with the corresponding most-used pages presenting verbatim transcribed letters and documents, and containing detailed analytical discussion.

Concerning length of users’ sessions, 147 users have spent between 3 and 10 minutes browsing the website, 97 users have spent between 10.1-30 minutes, and 61 users spent more than 31 minutes. The average number of users visiting the site per month is usually over 200 and sometimes over 275.

 

Breakdown of Site Usage by Month: 1 January 2015 – 30 June 2015
Users Pageviews Avg. visit duration (mins) Freq. visitor countries
January 221 1,696 3.19 41
February 207 1,281 3.08 36
March 256 1,584 3.32 44
April 247 1,444 3.36 37
May 276 1,474 2.46 50
June 237 846 2.27 48

The most accessed page after the homepage is the project ‘Blog’, with the ‘Action research’, ‘Read all about it’ and the ‘Cabinet of Curiosities’ areas also all being highly popular. The project blog in particular contains methodological and theoretical discussion in addition to project updates, and users continue to follow these discussions.

 

User Traffic

The majority of users (58.5%) find the website through organic searches via Google and other search engines. Many users also visit the website by direct link (22.9%) or via referrals from the Edinburgh University’s website (18.2%).

 

Where users access the site from, and how often:

Tables 1 through 5 below present geographical images show the frequency of website usage for this reported period. These indicate number of visits to the website by saturation of blue ranging from light blue (fewer sessions) to dark blue (the most sessions), and the range in the bottom left corner indicates the lower and upper bound of sessions for this period according to continent (Table 1), sub-continent (Table 2), and sub-regions (Tables 3-5).

 

Table 1. Number of Visits by Continent

 jan-june20151.1

Above, the range spans from 12 sessions ((not set)***) to 913 sessions (Europe), and indicates via darkening shades of blue that the most users accessed the website from Europe for this reported period.

***(not set) indicates that location data could not be determined for the associated users. This could mean, for example, that IP addresses were masked or were not made available for data collection because of some other reason.

 jan-june20151.2

 The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from Europe (46.3%), Africa (22.8%), and the Americas (17.5%), and that users from Europe and the Americas tend to spend the most time on the website.

 

 

Table 2. Number of Visits by Sub-Continent Region
jan-june20151.1

Above, the range spans from 1 session (Middle Africa) to 356 sessions (Northern Europe), and indicates via darkening shades of blue that the most users accessed the website from Northern Europe for this reported period.

 

jan-june2015.2.2

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from Northern Europe (38.2%), Northern America (16.6%) and Southern Africa (11.9%), and that users from Northern Europe and Eastern Asia tend to spend the most time on the website. 

 

Table 3. Number of Users by Sub-Region – South Africa
jan-june2015.3.1

Above, the range spans from 1 session (the North West) to 83 sessions (Gauteng), and indicates via darkening shades of blue that the most users accessed the website from Gauteng for this reported period.

jan-june2015.3.2

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from the Gauteng (36.6%), Western Cape (33%), and Eastern Cape (11%) regions, and that users from the Western Cape and Free State regions tend to spend the most time on the website. 

 

 

Table 4. Number of Users by Sub-Region – United States

jan-june2015.4.1

Above, the range spans from 1 session (Utah) to 43 sessions (Connecticut), and indicates via darkening shades of blue that the most users accessed the website from Connecticut for this reported period.
jan-june2015.4.2
 The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from the states of Connecticut (15%), California (14.6%), and New York (10.1%), and users from Connecticut and North Carolina tend to spend the most time on the website.

 

Table 5. Number of Views by Sub-Region – UK

jan-june2015.5.1

Above, the range spans from 1 session (Northern Ireland) to 561 sessions (England), and indicates via darkening shades of blue that the most users accessed the website from England for this reported period.

 

jan-june2015.5.2

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from England (80%), Scotland (18.7%), and Wales (1%), and that users from England and Northern Ireland also tend to spend the most time on the website.

 

 

Table 6: Cities, Number of Visits and Pages Accessed
The data below show, by city, the number of visits, number of pages accessed on average and the average duration spent on the site, respectively. N.B. asterisks denote particularly intense site usage and/or high numbers of visits.
Country City Visits Pages accessed Avg. visit duration (mins)
UK

(10 of 99)

London 142* 2.75 01:44
Edinburgh 106* 15.53* 07:01*
Cambridge 97* 15.98* 13:08*
Blackburn 45* 16.89* 12:05*
Lytham Saint Annes 26* 8.69 05:21
King’s Lynn 23* 25.22* 17:31*
Lancaster 23* 6.39 09:45*
Preston 18* 5.72 05:28
Glasgow 15 2.20 01:04
Brighton 11 1.45 00:19
USA

(10 of 152)

Woodbury 29* 11.28* 14:11*
New York 18* 1.94 00:33
Monroe 10 8.80* 16:03*
Ashburn 9 1.00 00:00
Los Angeles 8 1.00 00:00
Chapel Hill 8 3.38 01:30
Minneapolis 7 1.14 02:05
San Diego 6 1.33 00:06
New Orleans 6 1.17 00:01
Seattle 6 1.17 00:11
Australia

(7 of 7)

Sydney 20* 1.90* 03:06*
Melbourne 12* 1.25 00:16
Brisbane 5 1.80 01:58
Adelaide 4 1.75 01:08
Newcastle 1 1.00 00:07
Townsville 1 1.00 00:00
Perth 1 1.00 00:00
South Africa

(10 of 27)

Cape Town 72* 2.74* 03:23*
Centurion 28* 3.07* 02:02*
Sandton 21* 1.19 00:59
Thohoyandou 15* 1.20 00:22
Grahamstown 12 1.42 00:04
Johannesburg 12 1.17 00:40
Pretoria 11 1.45 00:59
Durban 11 1.55 00:19
Port Elizabeth 10 1.70 01:07
Bloemfontein 7 2.29* 02:50*

 

Last updated: 31 January 2016


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