Google Analytics Data Report January – June 2018

Whites Writing Whiteness Google Analytics Data Report: 1 January – 30 June 2018

This report contains provisional information about WWW website use for the particular time-period it covers. It has been compiled from Google Analytics data, and may be subject to in-depth comparative analysis at a later stage.

Changes from the Last Report

In comparing user and traffic data from the Whites Writing Whiteness website with the previously reported period (1 July 2017 – 31 December 2017), several pleasing developments are apparent. Firstly, the number of visits to the website has risen 25.9% (from 2,851 to 3,592 respectively). Secondly, the number of visitors has increased by 40.7% (from 1,976 to 2,781 users) — with these users based in 101 countries and 882 cities around the world (versus 714 cities in the same number of countries for the previous period). Thirdly, the average time visitors spend viewing pages has risen by 5.9% (from 1:39 to 1:45 mins respectively). The fact that website use continues to rise in this way is extremely pleasing, and analysis of the details of usage indicates that this is a result of the regular posting of research-rich material and related usable research tools.

The Six Month Report

The WWW website was visited by 2,781 unique users between 1 January 2018 and 30 June 2018. The site was accessed 3,592 times, from 101 countries, with the top ten countries in terms of number of users being the UK, the USA, South Africa, France, Canada, Australia, Germany, India, Zimbabwe, Netherlands respectively, and with visits from other countries including the Philippines, Ireland, Denmark, Nigeria, Sweden, Nepal, South Korea, New Zealand, Italy, Belgium and Brazil.

The site continues to have users who repeatedly visit the site and many who spend much longer than average looking at its pages. Particularly prolific repeat users access the site are from South Africa, the UK, the USA, and Australia, including some habitual users from London, Paris, Sandton, Cape Town, Edinburgh [not project members], New York, Pretoria and Melbourne. For more detailed information, please see Table 6.

Users view many pages per visit, with an average of 2 (1.91) pages viewed each visit. Overall, there have been 6,844 page views in total. There have been 282 habitual users, spending detailed time on an average of 3 (2.68) pages per visit, while the 2,743 new users view an average of 2 (1.67) pages.

Regarding how frequently users return to the site, there have been 2 visits to the site by 262 users, between 25 and 50 visits to the site by 72 users, between 101 and 200 visits to the site by 30 users, and more than 200 visits each to the site by 110 users. These data indicate a serious research use by some 200+ in-depth users, with the corresponding most-used pages presenting verbatim transcribed letters and documents, and containing detailed analytical discussion. It continues very pleasing that users are responding so positively to the most research-rich aspects of the website pages.

Concerning length of users’ sessions, 152 users have spent between 3 and 10 minutes browsing the website, 125 users have spent between 10.1-30 minutes, and 40 users spent more than 31 minutes. The average number of users visiting the site per month is usually over 330 and sometimes over 540. 

 

Breakdown of Site Usage by Month: 1 January 2018 – 30 June 2018
Users Pageviews Avg. visit duration (mins) Freq. visitor countries
January 482 2,102 3:38 60
February 496 1,069 1:03 53
March 548 990 1:14 57
April 468 947 0:54 61
May 546 1,075 1:15 56
June 335 661 1:07 38

The most-accessed page after the homepage is the project ‘Blog’. The project blog contains largely theoretical discussions in addition to project updates, and many users continue to follow these discussions. There are a number of facilities which have been designed to support research use, and it is very pleasing that these are as effective as they are. For instance, the ‘Traces’ area of the website, which provides in-depth analyses of particular documents, continues to be widely read and used by readers. Additionally, the ‘Thinking with Elias’ area (launched in the spring of 2016) and the ‘Collections’ (providing detailed information about collections worked with) areas continue to be highly popular destinations for website visitors.

As well as tracking use of the WWW pages via Google Analytics, email contacts and traffic arising from enquiries are also logged. In this current period, 15 such enquiries were received. These are a combination of requests for expert advice and the provision of information about secondary analysis/use.

 

User Traffic

The majority of users (46.8%) find the website through organic searches via Google and other search engines. Many users also visit the website by direct link (19.8%) or via referrals (33.4%).

 

Where users access the site from, and how often:

Tables 1 through 5 below present geographical images show the frequency of website usage for this reported period. These indicate number of visits to the website by saturation of blue ranging from light blue (fewer sessions) to dark blue (the most sessions), and the range in the bottom left corner indicates the lower and upper bound of sessions for this period according to continent (Table 1), sub-continent (Table 2), and sub-regions (Tables 3-5).

 

Table 1. Number of Visits by Continent

 

Above, the range spans from 7 sessions ((not set)***) to 1,991 sessions (Europe), and indicates via darkening shades of blue that the most users accessed the website from Europe for this reported period.

***(not set) indicates that location data could not be determined for the associated users. This could mean, for example, that IP addresses were masked or were not made available for data collection because of some other reason.

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from Europe (48.7%), the Americas (23.3%), and Africa (13.7%), and that users from Europe and the Americas tend to spend the most time on the website.

 

Table 2. Number of Visits by Sub-Continent Region

Above, the range spans from 1 session (Melanesia) to 1,525 sessions (Northern Europe), and indicates via darkening shades of blue that the most users accessed the website from Northern Europe for this reported period.

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from Northern Europe (34.7%), Northern America (21.8%) and Western Europe (11.3%), and that users from Central America (6:16 mins, not pictured) and Eastern Europe (3:16 mins, not pictured) tend to spend the most time on the website.

 

Table 3. Number of Users by Sub-Region – South Africa

Above, the range spans from 1 session (the North Cape) to 163 sessions (Gauteng), and indicates via darkening shades of blue that the most users accessed the website from the Gauteng for this reported period.

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from Gauteng (56.7%), the Western Cape (25.4%), and the KwaZulu-Natal (7.5%) regions, and that users from the Eastern Cape and Western Cape regions tend to spend the most time on the website.

 

Table 4. Number of Users by Sub-Region – United States

Above, the range spans from 1 session (Montana) to 130 sessions (Connecticut), and indicates via darkening shades of blue that the most users accessed the website from Connecticut for this reported period.

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from the states of Connecticut (18.9%), California (12.9%), and New York (11.7%), and users from Connecticut and the Washington DC [not pictured: 9:51 mins] tend to spend the most time on the website.

  

Table 5. Number of Views by Sub-Region – UK

Above, the range spans from 2 sessions (not set) to 1,026 sessions (England), and indicates via darkening shades of blue that the most users accessed the website from England for this reported period.

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from England (79.9%), Scotland (13.4%) and Wales (5.4%), and that users from Northern Ireland and Wales tend to spend the most time on the website.

 

Table 6: Cities, Number of Visits and Pages Accessed
The data below show, by city, the number of visits, number of pages accessed on average and the average duration spent on the site, respectively. N.B. asterisks denote particularly intense site usage and/or high numbers of visits.
Country City Visits Pages accessed Avg. visit duration  (mins)
UK

(10 of 217)

London 248* 1.64 00:55
Edinburgh 109* 2.49* 02:59*
(not set) 102* 4.13* 03:57*
Morecambe 71* 2.63* 03:13*
Cardiff 45* 2.56* 03:24*
Lowick 44* 2.91* 01:15
Preston 33* 3.91* 02:46
Manchester 25 1.32 02:58*
Halifax 23 4.00* 04:12*
Dundee 23 1.09 00:04
USA

(10 of 239)

Woodbury 66* 11.45* 22:08*
New York 50* 1.26 00:33
Monroe 28* 3.89* 04:42*
Newtown 18* 7.17 12:45*
(not set) 10 1.10 00:00
Los Angeles 10 1.10 00:34
Chicago 10 1.00 00:00
Coffeyville 9 1.89 00:00
Providence 9 1.20 01:08
Philadelphia 8 1.12 00:04
Australia

(10 of 15)

Melbourne 32* 1.41* 01:26*
Sydney 25* 1.16 00:54
Adelaide 16* 1.50* 00:18
Brisbane 12* 1.25 00:07
Perth 11 2.00 01:04
Canberra 5 1.00 00:00
Wollongong 2 1.00 00:00
(not set) 1 1.00 00:00
Newcastle 1 1.00 00:00
Cairns 1 1.00 00:00
South Africa

(10 of 34)

Cape Town 73* 1.79* 02:16*
Sandton 70* 1.20 00:11
Pretoria 35* 1.49 00:55
Johannesburg 26* 1.54 00:32
Durban 11* 1.09 00:17
Port Elizabeth 8 1.38 05:22*
Randburg 7 2.14* 01:14
Roodepoort 7 1.43 01:46
(not set) 5 1.40 00:09
Centurion 5 1.00 00:00

 

Last updated: 13 April 2019


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