Google Analytics Data Report July – December 2017

Whites Writing Whiteness Google Analytics Data Report: 1 July – 31 December 2017

This report contains provisional information about WWW website use for the particular time-period it covers. It has been compiled in a fairly undigested form from Google Analytics data, and will be subject to in-depth comparative analysis at a later stage.

 

Changes from Last Report

In comparing user and traffic data of the Whites Writing Whiteness website with the previously reported period (1 Jan 2017 – 30 Jun 2017), there are new developments to report. Firstly, a growing number of users continue to access the website from a still-wider range of places. The website was accessed from 729 cities in 98 countries (compared with 714 cities in the previously reported period). Secondly, the ‘How To’ area of the website continues to be very successful, with 396 pageviews for this reported period. Thirdly, there has been a 61% increase (1,080 versus 671) in use of the ‘Traces’ pages as well as a 62.6% increase (676 versus 423) in readership of the pages in the ‘Curiosities’ area of the website.

 

The Six Month Report

The WWW website was visited by 1,976 unique users between 1 July 2017 and 31 December 2017. The site was accessed 2,851 times, from 98 countries, with the top ten countries in terms of number of users being the UK, USA, South Africa, India, Australia, Germany, Ukraine, Sweden, Canada and the Netherlands, and with visits from other countries including France, Nigeria, Pakistan, Denmark, Singapore, Italy, Zimbabwe, Ireland, Switzerland and Nepal.

The site continues to have users who repeatedly visit the site and many who spend much longer than average looking at its pages. Particularly prolific repeat users for this period access the site from South Africa, Poland, Sweden, Germany, India, Australia, Canada, the Ukraine, the USA and the UK, including some habitual users from London, Cape Town, Liverpool, Zaporizhzhia, Edinburgh, Bristol, New York, Pretoria and Gothenberg. For more detailed information, please see Table 6.

Users view many pages per visit, with an average of 3 (2.65) pages viewed per visit. Overall, there have been 7,566 page views in total. There have been 259 habitual users, spending detailed time on average 4 (4.38) pages per visit, while the 1,959 new users view an average of 1 (1.87) pages.

Regarding how frequently users return to the site, there have been 2 visits to the site by 249 users, between 15 and 25 visits to the site by 24 users, between 101 and 200 visits to the site by 95 users, and more than 201 visits to the site by 375 users. These data indicate a serious research use by some 470+ in-depth users, with the corresponding most-used pages presenting verbatim transcribed letters and documents, and containing detailed analytical discussion. This demonstrates a major increase compared with the previous reported period. The average number users visiting the site per month is usually over 300 and sometimes over 400.

Concerning length of users’ sessions, 133 users have spent between 3 and 10 minutes browsing the website, 93 users have spent between 10.1-30 minutes, and 49 users spent more than 31 minutes.

 

Breakdown of Site Usage by Month: 1 July 2016 – 31 December 2016
Users Pageviews Avg. visit duration (mins) Freq. visitor countries
July 232 826 1.41 37
August 261 686 3.14 31
September 322 818 2.26 35
October 409 1,315 2.16 45
November 442 1,215 2.07 53
December 374 2,706 3.41 45

The most accessed page after the homepage for this period is the project ‘Blog’, with the ‘Reading lists’, ‘Traces’, Curiosities’ and ‘How-to’ areas also highly popular. The project blog contains methodological and theoretical discussion in addition to project updates, and users continue to follow these discussions.

User Traffic

The majority of users (68.3%) find the website through organic searches via Google and other search engines. Many users also visit the website by direct link (20.9%) or via referrals from the Edinburgh University’s website (4.2%).

  

Where users access the site from, and how often:

Tables 1 through 5 below present geographical images show the frequency of website usage for this reported period. These indicate number of visits to the website by saturation of blue ranging from light blue (fewer sessions) to dark blue (the most sessions), and the range in the bottom left corner indicates the lower and upper bound of sessions for this period according to continent (Table 1), sub-continent (Table 2), and sub-regions (Tables 3-5).

 

Table 1. Number of Visits by Continent

Above, the range spans from 1 session ((not set)***) to 1,573 sessions (Europe), and indicates via darkening shades of blue that the most users accessed the website from Europe for this reported period.

 

***(not set) indicates that location data could not be determined for the associated users. This could mean, for example, that IP addresses were masked or were not made available for data collection because of some other reason.

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from Europe (46.8%), the Americas (22.8%), and Africa (13.6%), and that users from the Americas and Europe tend to spend the most time on the website.

 

Table 2. Number of Visits by Sub-Continent Region

Above, the range spans from 1 session (not set) to 1,214 sessions (Northern Europe), and indicates via darkening shades of blue that the most users accessed the website from Northern Europe for this reported period.

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from Northern Europe (32.8%), Northern America (20.6%) and Southern Africa (9.2%), and that users from Northern America, Northern Europe and Southern Europe tend to spend the most time on the website.

 

Table 3. Number of Users by Sub-Region – South Africa

 Above, the range spans from 1 session (Limpopo) to 106 sessions (Gauteng), and indicates via darkening shades of blue that the most users accessed the website from Gauteng for this reported period.

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from the Gauteng (52.5%), the Western Cape (26.5%), and the Eastern Cape (7.7%) regions, and that users from the Western Cape and KwaZulu-Natal tend to spend the most time on the website.

 

Table 4. Number of Users by Sub-Region – United States

Above, the range spans from 1 session (Nevada) to 163 sessions (Connecticut), and indicates via darkening shades of blue that the most users accessed the website from Connecticut for this reported period.

 

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from the states of Connecticut (22.4%), New York (11.7%), and California (10.35%), although users from Washington DC and Florida as well as Connecticut tend to spend the most time on the website.

 

 Table 5. Number of Views by Sub-Region – UK

Above, the range spans from 1 session (Isle of Man) to 557 sessions (England), and indicates via darkening shades of blue that the most users accessed the website from England for this reported period.

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from England (74.1%), Scotland (17.7%) and Wales (5.8%) with users from Northern Ireland and Scotland tending to spend the most time on the website.

 

Table 6: Cities, Number of Visits and Pages Accessed
The data below show, by city, the top numbers of visits, number of pages accessed on average and the average duration spent on the site, respectively. N.B. asterisks denote particularly intense site usage and/or high numbers of visits.
Country City Visits Pages accessed Avg. visit duration  (mins)
UK

(10 of 147)

 

London 167* 1.75 00:49
Edinburgh 92* 1.88 01:15
Cardiff 25 1.12 00:05
(not set) 281* 6.54* 08:28*
Bristol 29 2.62* 03:35*
Glasgow 25 2.52* 02:45*
Oxford 13 1.15 00:02
Sheffield 12 1.75 00:11
Birmingham 11 2.36* 01:51
Cambridge 11 3.55* 01:54
USA

(10 of 182)

 

Woodbury 157* 8.94* 15:24*
New York 32* 1.09 00:03
Los Angeles 18* 1.78 00.26
Washington DC 8 1.38 02:24*
Chicago 8 1.12 00:09
San Francisco 5 1.00 00:00
Palm Coast 5 1.60 01:00
(not set) 3 1.00 00:00
Berkeley 3 1.00 00:00
Honolulu 3 1.00 00:00
Australia

(10 of 11)

 

Sydney 18* 1.39* 00:33
Adelaide 10* 1.00 00:00
Melbourne 10* 1.00 00:00
Brisbane 8 2.00* 01:59
Perth 6 1.00 00:00
Townsville 2 1.00 00:00
Central Coast 2 1.00 00:00
Gold Coast 2 1.00 00:00
Canberra 1 1.00 00:00
Wollongong 1 1.00 00:00
South Africa

(10 of 29)

 

Sandton 49* 1.94 01:23
Cape Town 57* 4.91* 03:12*
Pretoria 27* 1.56 02:44*
Johannesburg 8* 3.25* 02:29
Durban 8* 1.25 03:45*
Port Elizabeth 11* 1.36 00:22
Randburg 7 1.29 00:56
Grahamstown 4 3.25* 03:45*
Centurion 5 1.00 00:00
Roodepoort 4 1.00 00:00

 

Last updated: 4 June 2018


ESRC_50th-ANNIVERSARY-LOGO-RGB-blue-white-gold