Google Analytics July – December 2014

Whites Writing Whiteness Google Analytics Data Report

1 July 2014 – 31 December 2014

This draft report contains provisional information about WWW website use for the particular time-period it covers. It has been compiled in a fairly undigested form from Google Analytics data, and will be subject to in-depth comparative analysis at culmination of the WWW project.

 

Change from Last Report

In comparing user and traffic data of the Whites Writing Whiteness website with the previously reported period (1 Jan 2014 – 30 June 2014), several developments should be noted. Firstly, users continue to access the website from an increasing range of areas around the world, with the number of visitor countries remaining stable, but the number of cities increasing to 554 (481 in the previous period). Secondly, the number of pages users visit in an average session has risen by 46%, with users visiting an average of 4.26 pages (compared with 2.92 pages) per visit. Thirdly, users’ time spent visiting the website has also increased by 56%, with users spending 4:05 minutes (compared with 2:37 minutes) browsing content.

 

Six Month Report

The WWW website was visited by 690 unique users between 1 July 2014 and 31 December 2014. The site was accessed 1,178 times, from 63 countries, with the top ten countries in terms of number of users being the UK, South Africa, USA, the Netherlands, Canada, Australia, Germany, India, Ireland and Zambia, and with visits from other countries including Zimbabwe, Denmark, Nigeria, Sweden, Brazil, Hong Kong, Iceland and Indonesia.

The site continues to have users who repeatedly visit the site and many who spend much longer than average looking at its pages. Particularly prolific repeat users access the site from Australia, Canada, South Africa, New Zealand, Germany the USA and the UK, including some habitual users from Cape Town, London, New York, Los Angeles, Frankfurt and Copenhagen. For more detailed information, please see Table 6.

Users view many pages per visit, with an average of 4 (4.26) pages viewed per visit. Overall, there have been 5,023 page views in total. There have been 521 habitual users, spending detailed time on average 7 (7.34) pages per visit, while the 657 new users view an average of 2 (1.82) pages.

Regarding how frequently users return to the site, there have been 2 visits to the site by 85 users, between 26 and 50 visits to the site by 14 users, between 101 and 200 visits to the site by 170 users, and more than 201 visits to the site by 59 users. These data indicate a serious research use by nearly 230 in-depth users, with the corresponding most-used pages presenting verbatim transcribed letters and documents, and containing detailed analytical discussion. This is a significant increase over the last six month period. The average number of users visiting the site per month is usually over 100 and sometimes over 140.

Concerning length of users’ sessions, 111 users have spent between 3 and 10 minutes browsing the website, 86 users have spent between 10.1-30 minutes, and 38 users spent more than 31 minutes.

 

Breakdown of Site Usage by Month: 1 July 2014 – 31 December 2014
Users Pageviews Avg. visit duration (mins) Freq. visitor countries
July 134 1,575 07:46 24
August 84 1,259 04:41 20
September 93 250 01:14 25
October 141 564 03:08 29
November 149 312 00:47 32
December 137 1,063 04:11 28

 The most accessed page after the homepage for this period is the project ‘Blog’, with the ‘Action Research’ and ‘Latest Project News’ areas are also all highly popular. The project blog in particular contains methodological and theoretical discussion in addition to project updates, and users continue to follow these discussions.

 

User Traffic

The majority of users (62%) find the website through organic searches via Google and other search engines. Many users also visit the website by direct link (26%) or via referrals from the Edinburgh University’s website (2%).

 

Where users access the site from, and how often:

Tables 1 through 5 below present geographical images show the frequency of website usage for this reported period. These indicate number of visits to the website by saturation of blue ranging from light blue (fewer sessions) to dark blue (the most sessions), and the range in the bottom left corner indicates the lower and upper bound of sessions for this period according to continent (Table 1), sub-continent (Table 2), and sub-regions (Tables 3-5).

  

Table 1. Number of Visits by Continent

jul-dec2014.1.1

Above, the range spans from 6 sessions ((not set)***) to 598 sessions (Europe), and indicates via darkening shades of blue that the most users accessed the website from Europe for this reported period.

***(not set) indicates that location data could not be determined for the associated users. This could mean, for example, that IP addresses were masked or were not made available for data collection because of some other reason.

july-dec2014.1.2

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from Europe (50.8%), Africa (27.4%), and the Americas (15.4%), and that users from Africa and Europe tend to spend the most time on the website.

 

Table 2. Number of Visits by Sub-Continent Region
july-dec2014.2.1

Above, the range spans from 2 sessions (Northern Africa) to 515 sessions (Northern Europe), and indicates via darkening shades of blue that the most users accessed the website from Northern Europe for this reported period.

july-dec2014.2.2

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from Northern Europe (43.7%), Southern Africa (24.3%) and Northern America (14.3%), and that users from Northern Africa, Southern Africa and Northern Europe tend to spend the most time on the website.

 

Table 3. Number of Users by Sub-Region – South Africajuly-dec2014.3.1Above, the range spans from 1 session (the North West) to 150 sessions (Western Cape), and indicates via darkening shades of blue that the most users accessed the website from Western Cape for this reported period.
july-dec2014.3.2

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from the Western Cape (53.2%), Eastern Cape (29.8%), and Gauteng (13.5%) regions, and that users from the Northern and Eastern Cape as well as the KwaZulu-Natal regions tend to spend the most time on the website.

 

Table 4. Number of Users by Sub-Region – United Statesjuly-dec2014.4.1Above, the range spans from 1 session (Utah) to 20 sessions (New York), and indicates via darkening shades of blue that the most users accessed the website from New York for this reported period.july-dec2014.4.2The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from the states of New York (13.6%), California (10.9%) and Pennsylvania (8.9%), though users from the George, Maryland and Washington tend to spend the most time on the website.

 

Table 5. Number of Views by Sub-Region – UK

july-dec2014.5.1

Above, the range spans from 2 sessions (Wales) to 364 sessions (England), and indicates via darkening shades of blue that the most users accessed the website from England for this reported period.

july-dec2014.5.2

The data above demonstrate that the majority of Whites Writing Whiteness website users access the website from England (75.5%), Scotland (24.1%), and Wales (0.4%), and that users from England and Scotland also tend to spend the most time on the website.

 

Table 6: Cities, Number of Visits and Pages Accessed
The data below show, by city, the top numbers of visits, number of pages accessed on average and the average duration spent on the site, respectively. N.B. asterisks denote particularly intense site usage and/or high numbers of visits.
Country City Visits Pages accessed Avg. visit duration (mins)
UK

(10 of 75)

 

Edinburgh 103* 4.83* 04:10*
Cambridge 89* 15.81* 14:54*
London 77* 2.03 01:31
Brighton 21* 1.14 00:09
Lytham Saint Annes 17* 8.76* 14:38*
Oxford 13 2.85 02:15
Walton-on-Thames 13 1.85 01:54
Manchester 11 5.27* 03:12
Blackburn 9 4.33 02:56
Brasted 7 1.14 03:56*
USA

(10 of 95)

 

New York 17* 1.12 00:09
Nashville 9* 1.33 00:12
Raleigh 6 3.67* 03:29*
Pittsburgh 5 3.00* 02:02
Los Angeles 4 1.25 00:04
Austin 4 1.00 00:00
Atlanta 3 4.33* 12:06*
Lewiston 3 1.00 00:00
Berkeley 2 1.00 00:00
Claremont 2 1.00 00:00
Australia

(7 of 7)

 

Melbourne 7 1.29 00:18
Sydney 5 1.80* 00:22
Canberra 2 1.00 00:00
Brisbane 2 1.00 00:00
Newcastle 1 1.00 00:00
Adelaide 1 1.00 00:00
Perth 1 1.00 00:00
South Africa

(10 of 20)

 

Cape Town 146* 4.58* 03:48
Grahamstown 68* 10.28* 12:35*
Port Elizabeth 14 2.86* 01:48*
Johannesburg 11 1.00 00:01
Pretoria 9 2.00 03:07
Sandton 9 1.22 00:05
Centurion 8 3.75* 14:27*
Bloemfontein 3 1.00 00:00
Alice 2 1.00 00:00
Kimberley 2 6.50* 13:17*

 

Last updated: 31 January 2016


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